A/W13 men's underwear

Brief

The British design brand solicited Montaz-Rosset Film to produce an advertising campaign for part of their new menswear range for A/W 13, working with highline athletes Tancrède Melet and Antoine Moineville.

Production

A promotional film featuring the athletes climbing and highlining against the backdrop of the Mont Blanc massif was released via social media channels, and shared across fashion and news blogs worldwide.

A behind-the-scenes clip was then released showing how the clip was shot and put together, and was also well recieved.

Paul Smith used stills produced to launch the underwear range, with print media coverage and in-store lighbox installation in Selfridges, London.