Extreme Sport Fragrance

Brief

A series of portraits and still life images featuring mountain professionals, for online and print use to launch Paul Smith's new Extreme Sport fragrance.

Production

A series of shots featuring mountain athletes in their environment, with extreme skier Vivian Bruchez, mountain guide Fabien Meyer, mountain biker Clément Irribanes and photographer/filmmaker Sébastien Montaz-Rosset were used to launch the fragrance.

Images and short video clips were used over social media channels and blogs to announce the launch of the new fragrance.