#lovesouthafrica video campaign

South African Tourism

Brief

South African Tourism requested a series of short films and stills shot on location in Cape Town and Johannesburg, to illustrate less familiar sides of South Africa - with the aim of promoting the country as a desitination to the 20-35 age group.

Production

A week shooting on location covered various aspects of South African life, plus coverage of several adventure sports with extreme athlete Tancrède Melet.

Two groups of films were produced - series 1 with the focus on different experiences of South Africa (nature, cities, design) released under the title 'CELEBRATE', and a further series introducing a selection of characters talking about their lives in South Africa.

The video clips and a selection of stills were used to ampliment the campaign #lovesouthafrica, and used on a microsite created in conjunction with the Guardian newspaper.

 

Videos

468458633_295
Manthe, Johannesburg Dancer
Experience Manthe’s Johannesburg in this video
 
468304880_295
Celebrate Cape Town
Expect a soaring Table Mountain, charming little towns and estates of the Cap...
 
468304762_295
Charlie, Cape Town Fashion Designer
Charlie is a fashion designer based in Cape Town.
 
468303920_295
Celebrate Johannesburg
Joburg is a city abuzz with music, cultural and art spaces, museums
 
468306088_295
Huenu, Event Organiser in Cape Town
Meet local Capetonians and experience the city as they would
 
468454110_295
Celebrate Cities in South Africa
South African cities have their own unique attractions and vibrancy.
 
468308026_295
Jonathan, Johannesburg Developer
Jonathan speaks about his involvement in creating spaces like Johannesburg's ...
 
468456886_295
Celebrate Design in South Africa
Design has never been as big as it is right now in South Africa.
 
468458375_295
Slovo, Johannesburg Designer
Slovo talks about showcasing South African design, fashion and photography
 
468454262_295
Celebrate Nature in South Africa
Celebrate South Africa's beauty